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Unravel

Unravel Research looks into the brain to make marketing more effective. By combining neuromarketing technologies we can predict and increase the effectiveness of your store, advertising, product, website and communication.
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Published: 19.11.25 (Laatste update: 23.01.26)
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Neuromarketing & Perfect Assortment Size

That more choice does not always lead to greater sales success is something many marketers and retailers know all too well.

This phenomenon, known as the “Paradox of Choice,” keeps resurfacing. Extensive product ranges can paralyze the decision-making process, and reducing that assortment often results in an immediate increase in revenue.

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Unravel

Neuromarketing & Perfect Assortment Size

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