The Perfect Growth Strategy for Category Entry Points (CEPs)

Successful brands don't grow by chance, but rather by being present at the right moments in the consumer's mind. In this webinar, we dive into the world of ,Category Entry Points (CEPs),: the mental 'gateways' through which consumers think of your brand in purchase situations. This time, we focus on growth strategy: we'll specifically direct the principles behind what makes CEPs grow toward concrete recommendations in your marketing and communications.

Additionally, we'll show which ,mistakes, brands make most often – from overly broad CEP definitions to incorrect measurement timing – and how to set up a practical, repeatable CEP monitor. By the end of this webinar, you'll have a complete step-by-step plan to grow CEPs strategically and measurably, thus achieving lasting impact on your ,brand growth.

Click here to download the Sheets (PDF)

Would you prefer to listen to this webinar on Spotify? Click here: